The Australian Travel Agents Co-operative (ATAC) has a renewed focus on independence and collaboration since unveiling their new brand identity.
 

This exciting refresh marks a significant milestone as ATAC positions itself for continued growth, greater member support and enhanced visibility across the industry. The new look represents more than just a change in visuals - it’s a commitment to the power of community-driven success and the strength of independent agents and travel partners working together.
 

General Manager, Michelle Emerton said that “ATAC remains committed to empowering each member while reinforcing our collective success. This approach reflects our shared values and positions ATAC as a forward-thinking co-operative.”

ATAC’s website (travelagentsco-op.com.au) has been updated to reflect the new brand and style guides and logos have been shared with members and preferred partners to update their collateral.

About ATAC: Australian Travel Agents Co-operative (ATAC) is the only true co-operative buying group in the Australian Travel Industry. Our foundations are built on transparency, superior buying power and equal sharing of our group profits. For over 30 years, ATAC has been a national co-operative with our members our ONLY shareholders, working together for the prosperity of all.

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