At the ATAC Future Focus Conference 2024, we were thrilled to feature Gemma Boyd, Contiki Sales Manager QLD, in her dynamic session, "Capturing the Next Wave: Strategies for Engaging Youth Markets in Maturing Markets."
 

This engaging presentation highlighted how connecting with younger travellers—Gen Z and Millennials, is critical to the industry's future growth.
 

Gemma brought this to life with eye-opening stats:

• 1.75 million Gen Z Australians are considering a tour in 2025.
• 2.72 million Millennials are also planning tours.

She demonstrated how platforms like TikTok and Instagram are revolutionising the way we reach these demographics and included tips and strategies to show us how to make authentic connections, embrace digital innovation and speak to the values of today's digital-native travellers.
 

 Insights for the Industry:

• Embrace youth-oriented products like Contiki to tap into this booming market.
• Build connections through events like trivia nights or film screenings.
• Master emerging platforms to inspire and engage with storytelling that stands out.

A Real-Time TikTok Success:

At ATAC’s “A Touch of Gold” Gala Dinner, Gemma showcased the power of TikTok by creating ATAC’s first-ever group video. Within just 45 minutes of going live, the post garnered 184 views, proving how effective this platform can be.
 

At ATAC, we’re committed to equipping our members with the tools and insights they need to thrive in an ever-evolving market. If you’re a travel agent looking for a community that stays ahead of the curve, or a supplier ready to partner with a network of forward-thinking professionals, let’s talk!

Together, we can inspire the next wave of adventurers.